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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Customization (international marketing) ： ウィキペディア英語版 Customization (international marketing) Customization refers in the context of international marketing to a country-tailored product strategy which focuses on cross-border differences in the needs and wants of target customers, appropriately changing products in order for them to match local market conditions. Therein, customization follows a market-driven orientation (as opposed to a product-driven orientation) and aims at increasing customer satisfaction by adapting the company's products to local needs. == Sources== * Kotabe, M./Helsen, K. (2007): ''Global Marketing Management, 4th ed., New York: Wiley International Edition. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Customization (international marketing)」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.